Last updated: 19 September 2026
1. Status of these terms
These master terms apply to image licences granted by 825 Ventures Ltd through Archive.London unless a signed bespoke agreement expressly replaces or varies them.
No licence is granted merely because a photograph is visible online, supplied for evaluation, included in a contact sheet or discussed in correspondence. A licence exists only when 825 Ventures Ltd issues or signs a written licence confirmation identifying the licensed image and permitted use, and the licensee accepts it. We call that document the Licence Confirmation.
The Licence Confirmation and these terms form the entire licence agreement. If they conflict, the Licence Confirmation prevails only to the extent of the specific conflict.
2. Parties
Licensor means 825 Ventures Ltd, company number 16706831, trading through Archive.London.
Licensee means the person or organisation named in the Licence Confirmation. An agency is not the licensee unless named as such. An agency acting for a client must identify the end client and warrants that it has authority to bind that client where the client is the licensee.
3. Licence grant
Subject to payment and compliance, the Licensor grants the Licensee a limited, non-transferable, non-sublicensable right to use the specified image solely for the use, media, project, placement, territory, language, term, edition, print run, audience, platform and other limits stated in the Licence Confirmation.
All rights not expressly granted are reserved. A licence for one edition, language, format, campaign, channel or territory does not include another. A licence to publish does not transfer copyright or ownership of the image file.
Unless the Licence Confirmation expressly states exclusive, the licence is non-exclusive. Exclusivity applies only to the category, territory, media and period specifically stated and remains subject to pre-existing licences and permitted archival, editorial, exhibition, publicity, legal and internal uses stated in the Licence Confirmation.
4. Evaluation material
Search results, thumbnails, previews, comping files and contact sheets are supplied only to evaluate and select material. They must not be published, shared beyond the immediate project team, used in final production, uploaded to public or client-accessible systems beyond evaluation, or retained after the evaluation period.
Evaluation material remains protected whether or not it carries a watermark.
5. Fees and payment
Fees are based on the use described by the Licensee. The Licensee must provide complete and accurate usage information.
Unless otherwise agreed in writing:
- Fees exclude VAT and other applicable taxes.
- Invoices are payable within 14 days.
- Bank, currency-conversion and intermediary charges are paid by the Licensee.
- The licence does not become effective until cleared payment is received.
- Late payment may carry statutory interest and recovery costs where applicable.
If the actual use exceeds the agreed scope, an additional fee is due. Accepting an additional fee does not waive any other remedy for unauthorised use.
6. Credits
The required credit is:
Photograph by Robert Harper. Robert Harper Photograph Library, Archive.London.
The Licence Confirmation may specify a shorter or context-specific credit. The credit must be clear, legible and placed adjacent to the image or in the customary credit section for the relevant medium.
If a credit is accidentally omitted, the Licensee must correct digital use promptly and correct future physical editions. A material or repeated failure to credit may result in an additional fee reflecting the value of the missing attribution, where lawful and reasonable.
Credits, captions and provenance qualifications must not be edited in a way that creates a false statement.
7. Editing and integrity
The Licensee may make only ordinary technical adjustments necessary for the licensed layout, such as proportionate resizing and minor tonal preparation, unless broader editing is agreed.
Without prior written permission, the Licensee must not:
- Make a misleading crop.
- Materially retouch, recolour, reconstruct or alter the photograph.
- Add or remove a person, object or background.
- Create a composite, animation or synthetic derivative.
- Use generative artificial intelligence to extend, transform or reinterpret the image.
- Remove a signature, watermark, border, identifier, credit or rights metadata.
- Present an altered image as an unaltered historical photograph.
Where an approved alteration is made, the Licensee must describe it accurately if omission would mislead viewers.
8. Artificial intelligence and machine use
No licence includes the right to use an image or associated metadata for:
- Training, fine-tuning, grounding, retrieval augmentation, evaluation or benchmarking of an artificial-intelligence or machine-learning system.
- Computer-vision, facial-recognition or biometric processing.
- Generation of embeddings for a reusable commercial or public dataset.
- Synthetic image generation, style imitation or model-output comparison.
- Automated dataset creation, labelling or enrichment.
Such use requires a separate written agreement expressly identifying the system, purpose, data handling, retention, security, outputs, model rights and deletion obligations.
Ordinary automated production tools that do not retain, learn from or repurpose the image may be used only to the extent necessary for the licensed project and subject to confidentiality and security.
9. Restrictions and sensitive uses
Without prior written approval, images must not be used:
- In pornography, sexual services or exploitative content.
- In defamatory, deceptive or unlawful material.
- To imply that a depicted person has a medical condition, criminal history, political belief, religion, sexuality, financial difficulty or other sensitive characteristic unless the context is accurate, lawful and expressly approved.
- To endorse a product, service, charity, cause, political campaign or candidate.
- On merchandise, templates, print-on-demand goods, non-fungible tokens or other items for resale.
- As a logo, trade mark or brand identifier.
- In tobacco, weapons, gambling, adult, political or facial-recognition contexts.
- In a manner that distorts historical meaning or presents catalogue uncertainty as fact.
Editorial licences do not authorise commercial endorsement. Commercial and promotional uses require express written approval and appropriate clearances.
10. Releases and third-party rights
Unless the Licence Confirmation expressly confirms a particular release or clearance, no model, property, trade mark, artwork, design, privacy, publicity or other third-party release is provided.
The Licensee is responsible for deciding which permissions are required for its use and obtaining them. The Licensor may provide available factual information but does not warrant that every depicted person, object, location, artwork, product or mark is cleared.
The Licensee must pay particular attention to advertising, endorsement, sensitive-subject, merchandise and composite uses.
11. Captions and factual accuracy
The Licensee must preserve qualifications in supplied caption information. Catalogue descriptions may be provisional and must not be presented as authenticated fact where marked uncertain.
The Licensee is responsible for final fact checking in its publication. If it discovers a likely error, it must notify Archive.London promptly and avoid repeating the disputed statement while it is reviewed.
12. File security
Licensed high-resolution files must be accessible only to personnel and contractors who need them for the licensed project and are bound by suitable confidentiality and use restrictions.
The Licensee must not upload files to open asset libraries, public drives, unrestricted collaboration tools, dataset repositories or systems that use customer files for model training.
At the end of production, the Licensee must securely delete working copies not required for legal, archival or agreed production records. Any retained copy remains subject to the licence.
13. Sublicensing, transfer and contractors
The licence may not be assigned, transferred or sublicensed. The Licensee may give necessary file access to printers, designers, production companies and other contractors solely to complete the licensed project. The Licensee remains responsible for their conduct and must ensure they do not retain or reuse the image.
A parent company, subsidiary, client, publisher, distributor or platform is not automatically included unless the Licence Confirmation says so.
14. Publication evidence and audit
On reasonable request, the Licensee must provide a copy, screenshot, URL, publication data or other evidence showing the use and credit. The Licensor may request information reasonably necessary to verify compliance.
For a material suspected breach, the Licensor may require relevant usage records. Any audit will be proportionate, respect legitimate confidentiality and focus on the licensed material.
15. Cancellation and non-use
Unless the Licence Confirmation states otherwise, fees for research, scanning, restoration, exclusivity, reservation or supplied files are non-refundable once the relevant work or reservation begins.
If the project is cancelled before publication, the Licensee must notify us and delete supplied files. A refund or credit applies only if agreed in writing. Non-use does not permit use in a different project.
16. Unauthorised or excessive use
Use outside the agreed scope is unlicensed. The Licensee must stop the use, preserve evidence, notify us and cooperate in correction.
The Licensor may seek the fee that would reasonably have applied to the actual use, losses caused by the breach, and reasonable enforcement costs, together with other remedies available by law. Nothing in these terms creates an arbitrary penalty or limits statutory remedies.
Payment following unauthorised use does not create a continuing licence unless confirmed in writing.
17. Warranties
The Licensor warrants that it has authority to grant the copyright licence expressly described in the Licence Confirmation.
Except as expressly stated, material is licensed as available. Historical captions, dates, identities and provenance may contain uncertainty. The Licensor does not warrant that the image is suitable for the Licensee's intended legal, editorial, technical or commercial purpose, or that third-party rights are cleared.
The Licensee warrants that information supplied about the intended use is complete and accurate, that it has authority to enter into the agreement, and that its use will comply with law and these terms.
18. Liability
Nothing excludes liability that cannot lawfully be excluded, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
Subject to that rule, the Licensor is not liable for indirect or consequential loss, or loss of profit, revenue, opportunity, anticipated savings, goodwill or data.
For a business Licensee, the Licensor's aggregate liability arising from a licence is limited to the fees paid for that licence, except where the Licence Confirmation expressly provides a different cap. This limit does not apply to liability that cannot lawfully be limited.
The Licensee is responsible for claims and reasonable losses caused by its breach, unlawful publication, misleading alteration or failure to obtain necessary third-party clearances.
Consumer statutory rights, where applicable, are not excluded.
19. Termination
The Licensor may terminate or suspend the licence by written notice if the Licensee materially breaches it and, where the breach can be remedied, fails to remedy it promptly after notice. Serious rights, security, payment or prohibited-use breaches may justify immediate suspension.
On termination, the Licensee must stop use, remove digital uses where reasonably possible, cease further distribution, and delete production files, without affecting accrued rights or liability.
20. General
Notices may be sent to the contact details in the Licence Confirmation. The Licensee must notify us of changes.
A failure or delay in enforcing a right is not a waiver. If a provision is invalid, the rest remains effective. No third party may enforce the agreement under the Contracts (Rights of Third Parties) Act 1999 unless expressly stated.
Neither party is liable for delay caused by events outside reasonable control, except that this does not excuse payment already due or permit unlicensed use.
21. Law and jurisdiction
The agreement and non-contractual disputes are governed by the law of England and Wales. For business Licensees, the courts of England and Wales have exclusive jurisdiction. Mandatory consumer rights remain unaffected.
22. Contact
Licensing enquiries: info@825ventures.online
825 Ventures Ltd
Company number 16706831
128 City Road, London, EC1V 2NX, United Kingdom